Interview with Sarah Endline, CEO of Sweetriot

From the farms of small town Michigan, to the hustle of New York City, Sarah’s journey has taken her on a entrepreneurial roller coaster, and equipped her with the tools and know-how to be the Founder and Chief Rioter at Sweetriot. Now let me tell you this: I’ve tasted chocolate from all over the world, and Sweetriot’s “natural, delicious, healthy dark chocolate” ranks right up at the top. It’s fantastic, ’nuff said!

But what’s most amazing to me about Sarah’s journey, is that in addition to her passions for business and entrepreneurship (as seen through her studies at Harvard Business school, and then with work AIESEC, Yahoo!, Microsoft, the World Bank, and the National Foundation for Teaching Entrepreneurship), she has successfully pursued her passion for social rights. So many of us want to create a company that not only generates revenue, but actually makes the world a better place, and Sweetriot is just that. It’s a movement for social change that’s centered around Chocolate. Not only is the chocolate gluten and dairy free, but it’s put in reusable, recyclable packaging!

Sarah says something in her interview that’s so important, so I’m going to repeat it here. She states, “sometimes we make things more difficult than they really are.” And I think that’s so true. It’s easy to get caught up in everything going on in our lives. And take note to her follow up advice about just getting started with your idea/venture/passion! Go out there and get started.